The world's largest social network continues its march of domination as it signs up advertisers eager to reach its vast mobile audience.
Facebook and Apple's offices are separated by just 15 miles of highway, a 22-minute drive. But they might as well be worlds apart.
Mark Zuckerberg is pushing his company to be more than just a place we share cat videosJames Martin/CNET |
Where Apple on Tuesday told investors thatiPhone sales growth has stalled, Facebook Wednesday reported booming business selling the ads that run on those phones and other mobile devices.
In fact, David Wehner, Facebook's CFO, said the company experienced its "first truly mobile holiday season."
"Advertisers are no longer asking us whether they should advertise on mobile, they're asking how," he said in an interview. "We're answering that question well with Facebook and Instagram."
Mark Zuckerberg, Facebook's CEO, said in a statement that the effect has been a boon. "Our business is thriving."